Trade shows were a huge global industry before the Covid-19 pandemic hit in 2020. It has taken a couple years to get back to ‘normal’ but now trade shows are back and busier than ever. Since the pandemic, contactless technology is being used as the new way to connect with people. We now live in a world where most people are used to scanning table cards for menus and ordering food & drink. This technology has expanded its footprint across various sectors, including retail, fashion, hospitality, food and beverage, automotive, and many others.
The most important part of trade shows is to get customers engaging with your brand, gaining new leads and building a rapport. NFC is a great way to share information with a quick tap of the phone rather than writing down names, email addresses and phone numbers with pen and paper. These products can be used over and over again at all future events creating less waste.
One method of using NFC to increase engagement at an event is to hide NFC tags around the venue and encourage people to find them to win prizes. This gives people an incentive to scan the tags and understand how to use the technology.
There are a huge variety of products that NFC can be integrated into and we have a large amount in stock available for immediate purchase or we can produce custom made products in 3-4 weeks. Have a look through our marketing section for all of the following products. Our new Marketing Starter Pack is also available which includes our most popular products. This is a great way to test which products can work best for you.
These are typically used to share contact information. We don’t recommend encoding the vCard data directly onto the NFC tag; the NTAG213 chip cannot store vCards directly but you shouldn't do this anyway as the iPhone won't read them. Instead, we recommend creating a vCard file, uploading this to the internet and encoding that link to the NFC tag. If this is something you’re thinking of doing, our article on contact sharing goes into more depth.
These can be used for entry to an event or for child safety if they get lost; scanned by security to gain guardian contact details. We supply these NFC wristbands with single and multiuse toggles for all types of events. We've supplied tens of thousands of single use NFC wristbands for fesitvals and music concerts. We've also supplied thousands of multiuse NFC wristbands for outdoor events that can be reused in the future.
Items such as NFC pens, NFC tote bags and NFC badges are a great way to stand out from your competitors and have something your clients will remember you by. NFC pens are a great way to share your company website, social media or personal contact details.
Smart Posters or Banners are a great way to encourage people to interact with your poster and access additional information. We recommend using a larger tag to make it more user friendly, our 48x78mm clear labels are ideal for this use case. We have plenty in stock and are available for immediate dispatch.
NFC Table Tags are a great way of – sharing your website, linking to videos on YouTube or even entering a competition to win a prize. Our most popular products are the epoxy covered NFC table tags and our new NFC bamboo coasters, which are more eco-friendly.
If you have a trade show or marketing event coming up and want to discuss more about our products, get in touch!
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